New York-based designer Alison Pnini re-invents the beauty of cashmere with Emma & Posh, a contemporary collection of chic and fashion-forward cashmere pieces that offer women a daily dose of soft and sophisticated wearable luxury. Pnini’s approach to cashmere incorporates clean, figure flattering silhouettes with couture-minded details, while its contemporary price point makes Emma & Posh a staple luxury in every woman’s wardrobe.

Pnini, who traded in an eight-year career in the sweater business for daughter Emma and motherhood, felt that as a new mom, the days of buying clothing with sky-high price tags seemed impractical, but at the same time, she was unwilling to compromise on style and quality.

She also desired key wardrobe items that were grab-and-go, but always looked “put together.” Coupling her impressive experience with an innate, enviable fashion sense, establishing Emma & Posh became the perfect solution to her personal fashion priorities.

Created from deliciously sumptuous 100% cashmere, the collection includes sweaters ranging from skin-hugging to kabuki style, long and cropped cardigans, dresses, shrugs and tunics in lofty cable knits, fine pointelle, chunky ribs and even lightweight jersey. Fashion-forward, luxurious details include thoughtfully-placed buttons, feminine ruching and pleating, military-style tabs and sweet pockets.

Since its launch with the Holiday 2007 collection, Emma & Posh has won the attention of style-making department stores and boutiques including Henri Bendel, Lisa Kline, Edit, and Fred Segal.