Say What Footwear Say What?, the wildly successful juniors’ fashion collection that retails at major department stores including Kohl’s, Federated and Dillards, announces the much-anticipated launch of a footwear collection, Say What? Footwear. The collection will be unveiled at the upcoming FFANY show on June 10th through June 12th, 2009. Designed to satisfy the footwear demands of its existing fan base of teens and young women, the brand’s vision is to bring trend-driven footwear to a market that desires stylish, up-to-the-minute looks at affordable prices. “We are filling a white space in the market for teens and young women who desire the same sophisticated looks they see on taste-making celebrities and even on their own mothers, but with a youthful, fresh and flirty twist and in a tangible price category,” says Rozita Pnini, President & CEO of American Attitudes. The launch collection will introduce styles in sizes 6 to 11, including high heels, pumps, wedges, sandals, sneakers and flats. The brand will flaunt a signature hot pink sole embossed with the flirty message “Tickle My Feet,” as well as pink lining and stylized pink packaging. Following Spring 2010, new looks will be introduced to satisfy Back to School, Fall and Holiday markets. The brand’s target retail outlets include the same major doors that stock the Say What? fashion collection, as well as independent boutiques catering to the juniors’ market.
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